Folding-shelf display card



\ Sept. 4, 1928.

H, ZEMMERAN FOLDING SHELF DISPLAY CARD Filed April 5, 1926 Patented Sept. 4, 1928'.

UNITED-STATES PATENT OFFICE.

HENRY ZIEIVIMERMAN, OF CHICAGO, ILLINOIS, ASSIGJTOR,` TO yCHICAGO CARDBOARD I COMPANY, OF CHICAGO, ILLINOIS, .A CORPOIELALIOlsT OF ILLINOIS.

FOLDING-SHELF DISPLAY CARD.

Application filed April 5, 1926. 4Serial N0. 99,718.

This invention relates to an advertising display card, or the like in which there is a shelf so attached to a support that the shelf may be folded and unfolded. to enable it to occupy tl less space in its folded condition and to form a shelf supported by side wings which form a bracket for the shelf, or means for folding and unfolding the` side wings of the display stand by means of which the display stand is held in up-right position. Another feature of the invention is the provision of a folding ledgey in connection with thc shelf. which when folded or arranged in a straight line, will act as a strut or beam in strengthening and supporting the shelf. The invention consists in the provision of a structure for accomplishing the results above set forth. and the provision of other novel features as hereinafter set forth.

YIn the accompanying drawings:

Figure 1 is a perspective of a display device constructed in accordance with the principles of this invention;

Figure 2 is a foldedvview of the structure of Figure 1 with parts broken away for clearness;

Figure 3 illustrates v a somewhat simpler embodiment of this invention applied to a plain display card without side wings: and

Figure 4 illustrates the structure of Figure 3 in folded condition. v

Advertising devices of a large size are objectionable for the reason that it is inconvenient and expensive to handle and ship them unless they can be folded to occupy less space than when in their set up condition. To provide a display device with an extending shelf necessitates that considerable space is taken up when it is unfolded which would make the device unusable from a practical stand point, if it were necessary to deliver it to the user in its set up or unfolded condition. The present invention overcomes these difficulties vby providing a display device with a substantial supporting shelf which may be readily unfolded and folded, and in which the shelf is braced and strengthened against colthereto.

Beferring more particularly to the drawing, a main or base member 1 is provided with lateral folding wings 2 which may be selapsing by means of a Jfolding part attached cured to the base portion by a pasting strip 3, and at the front of the device thus formed is a. shelf -t which comprises thesubject matter of the invention.

The shelf comprises a single piece of material such as card board or the like which is cut to the proper shape and provided with fold lines which are made by scoring or partially cutting through the card board, so that it may be easily and accurately folded on the cut or scored lines thus produced. The shelf el as shown in Figures 1 and 2 comprises a main portion 5 with a cut or score line 6 forming a tab 7 at its rear whichis attached to the base or main section 1. On the front l of the shelf is a score line 8 with other-scored lines 9 intersecting it at angles thereto and forming side portions 10, the edges of which have tabs 11 for securing the ends of the shelf tothe side wings 2. The front of the shelf is therefore formed with a depending flange or edge in three sections, a main section 1Q. between the cutlines 9 and end sections 13 connected therewith. l

After the shelf is unfolded, moving the side wings 2 to an angular position with respect to the main section 1, the flange is folded downwardly upon its score line 8. and the three sections of the flange thereupon combine to form the equivalent of a strengthening strut or beam which holds the shelf inv its extended form and in position to oppose the collapsible shelfor display device.

To fold the device, the depending flange mustdirst be rotated upwardly into the plane of theA remainder of the shelf, whereupon, the shelf itself may be folded upon its scored lines 9 transversely to the edge of the shelf, thus allowing the main portion 5 to be folded backwardly on the main section 1 of the display device and thus drawing the side Wings inwardly until they fold over against the face A of the main section 1, as clearly shown in Figure 2. To unfold the device, this action 1s reversed, the shelf flange being folded downextended position.

In the form shown by Figures 3 and 4, a simple display card 14: is provided with an ordinary rear folding standard (not shown) for holding it in an up-right position. The braced shelf is therefore mounted on one wardlv to lock it and the display device in an face thereof and comprises, as previously described, a main shelf section 5 with a depending flange at its 'front in three sections formed by cut or scored lines 8 and 9, the flange sections consisting of a mid-dleportion of 12 and two end portions 13. In this form however the end portions 10 of the shelf are connected to-depending wings 15, each of which is secured to the card 14 by means of a tab 16, the wings 15 consisting of a portion of the saine material of which the shelf ismade and formed by a score line 17 at the ends of the shelf, the wing 15 in this case serving as an additional support or bracket foi` the shelf.

IIn this form, the shelf is foldable and ,exf

tended as before described, the folding of the vshelf foldin the bracket wings 15 and the depending ange at the front of the shelf, locking the shelf in its extended positionand forming a truss for the front edge of the shelf. It is obvious that various modifications of this construction may be adapted and used without departing from the spirit and scope of the invention.

I claim: 1. In a. display device of the class described, a shelf foldable transversely into sections and having a depending flange along the front, the fold line of the flange crossing the,I sectional fold lines of the shelf to prevent the shelf from collapsing until the flange is folded into the plane of the shelf.

2. In a folding shelf of the class described,y a depending foldable flange along the front of the shelf and having scored fold lines in the shelf and the flange extending transverse.- ly of the fold line of the flange, thereby dividing the flange and the shelf into dissimilar sections.` y

3. In a folding display device, a main section, a folding shelf secured thereto and comprising a strengthening flange folded upon a score line at the vfront of the shelf and fold lines extending transversely of the flange, fold lines in the main portion of the shelf so that it will collapse against the main.y section and wings at the ends of .the shelf foldable inwardly against the main section when the shelf is folded.

4. In a folding display device, an up-right main support, a folding shelf attached thereto at its rear edge, the shelf comprising a depending flange along its front constituting a strengthening truss for the front of the shelf, and score lines extending angularly from the rear edge of the shelf and crossing the fold line of the flange to divide the shelf and the flange into sections, the flangebeing foldable into ,the plane of the main portion of the shelf before the shelf can be folded upon its score lines;

5. In a display device, an up-right main section, a foldable shelf secured thereto, the shelf having fold lines parallel and transverse to the plane of the main section, and foldable wings at the ends of the shelf also foldably connected to the main section where by the folding of the shelf on its fold lines will cause the folding of the wings against the main section.

6. In a. display device of the class described, an up-right main section, a foldable shelf secured to the main section at the rear of the shelf, the shelf having a front fold line and a depending flange, and transverse fol-d lines extending across the other fold line and dividing the shelf and the flange into sections, and Wings foldably connected to the end sections of the shelf and to the ends of the main section for supporting the ends of the shelf,

the shelf and the wings being sup orted by the flange and prevented from fol ing until the flange is moved upwardly into the plane of the main portion of the shelf.

7. In a display device of the class described a shelf having a front formed with adepending flange folded upona line along the front of the shelf, the flange and the shelf being scored at angles to the fold lines of the flange forming the shelf and flange into sections, the folded flange making the scored lines in the flange and shelf inoperative for folding the shelf. K

HENRY ZIEMMERMAN. 

